Tuesday 14 March 2017

Channel 4seven ident.

FINAL IDENT:

Brief: Create an ident for Channel 4seven. Research Channel 4seven, then create a 10-15 second ident to advertise what the channel is all about.


  • What does it do?
  • What is the ethos of the channel?
  •  Look at style /colour palette and contextual practice.


4seven is the destination for channel 4 most popular and talked about show from the last week. Channel 4 will schedule 4seven with the content thats creating the most noise amongst social media and bloggers.
4seven is based in the United Kingdom which launched on 4 July 2012 at 7:00 pm. According to Channel 4, it was created in response to those viewers who claimed there was so much choice that they would miss out on great shows being aired at the same time as one another. 
The style is very sleek, the colour palette is charcoal grey with a pop of turquoise. 





I began looking into channel 4seven ident's that have been used previously, this helped to start brain storming for new ideas. We were also given links to look into to get inspired such as; The ident Gallery, MTV Europe and idents.tv.


Ideas for my take on the ident:





Storyboarding:









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